Privacy Policy

73 Dartmouth Road (“we”, “us”, or “our”), operating the online store https://73dartmouthrd.com from 73 Dartmouth Rd, London SE23 3HT, United Kingdom, respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information in accordance with applicable United Kingdom data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Identity of the Data Controller

For the purposes of UK data protection law, the data controller responsible for your personal data is the business operating 73 Dartmouth Road (an independent British online retail business operating as a sole proprietorship). The business can be contacted at 73 Dartmouth Rd, London SE23 3HT, United Kingdom, by telephone on +44 20 8054 4018 or by email at support@73dartmouthrd.com.

  • Brand & Store Name: 73 Dartmouth Road
  • Business Structure: Independent British Online Retailer (Sole Proprietorship)
  • Business & Contact Address: 73 Dartmouth Rd, London SE23 3HT, United Kingdom
  • Telephone: +44 20 8054 4018
  • Data Protection & Privacy Email: support@73dartmouthrd.com

2. Categories of Personal Data We Collect

We collect personal data that you provide when placing an order or contacting us, together with technical information generated when you use our website. The information collected depends on the features you use and your cookie preferences:

  • Identity Data: First name, surname, and title (where provided).
  • Contact & Fulfilment Data: Billing address, UK delivery address, email address, and telephone number.
  • Order & Payment Data: Details of products purchased from our store, order dates, GBP (£) transaction totals, and payment confirmation details. Payments are processed through our checkout and payment service providers (for Visa and Mastercard transactions). Payment card information is handled in accordance with the applicable security requirements of the relevant providers. We do not intentionally store full payment card details or card security codes on our own servers.
  • Technical & Usage Data: Internet Protocol (IP) address, browser type and version, time zone setting, operating system, device type, and information about how you navigate and interact with 73dartmouthrd.com, subject to your cookie settings.
  • Customer Support Communications: Copies of emails, return or refund enquiries, and customer service records when you contact our team.

3. How We Use Your Data & Lawful Basis for Processing

We only process your personal data where permitted by UK data protection law. The table below outlines our main processing purposes and the corresponding lawful bases under Article 6 of the UK GDPR:

Purpose of Processing Categories of Data UK GDPR Lawful Basis
Processing your order, taking Visa or Mastercard payment, and arranging tracked delivery across the UK. Identity, Contact, Order & Payment Data Performance of a Contract (Art. 6(1)(b))
Handling returns, issuing refunds, and responding to pre-purchase or after-sales customer enquiries. Identity, Contact, Order & Support Data Performance of a Contract (Art. 6(1)(b)) & Legal Obligation (Art. 6(1)(c))
Maintaining accounting, tax, and statutory consumer compliance records. Identity, Contact & Order Data Compliance with a Legal Obligation (Art. 6(1)(c))
Protecting website security, preventing payment fraud, and maintaining core site functionality. Technical, Contact & Order Data Legitimate Interests (Art. 6(1)(f))
Using non-essential analytics or marketing cookies to measure site performance and advertising effectiveness. Technical & Usage Data Consent (Art. 6(1)(a)), where required by law

Where required by law, we will obtain your consent before placing non-essential cookies or using similar technologies. Further information about the cookies used on our website and how you can manage your choices is provided in our Cookie Policy.

4. Data Sharing & Service Providers

We do not sell or rent your personal data to third parties. We share personal data only where necessary to operate our store, fulfil your orders, and comply with legal obligations:

  • Ecommerce Platform Provider: We use SHOPLINE to provide our ecommerce platform and related technical services (SHOPLINE HOLDINGS LIMITED, Registered Address: 21/F, NAM WO HONG BUILDING, 148 WING LOK STREET, SHEUNG WAN, HONG KONG; Telephone: +852-81207281; Email: support@shopline.com). Depending on the service and processing activity, relevant service providers may process personal data on our behalf or handle certain data for their own purposes, as described in the applicable service terms and privacy information.
  • Payment Service Providers: Payment processors and card networks facilitating secure Visa and Mastercard payments and fraud prevention checks.
  • UK Delivery & Courier Partners: Logistics carriers (such as Royal Mail, DPD, Parcelforce, or Evri) who require your name, delivery address, and contact details to deliver your order and provide tracking updates.
  • Legal & Regulatory Authorities: Where disclosure is required by applicable UK law, tax authorities, or law enforcement.

5. International Data Transfers

Some of our service providers (including our ecommerce platform provider, SHOPLINE HOLDINGS LIMITED) may process personal data outside the United Kingdom. Where a restricted transfer of personal data takes place outside the UK, we will ensure that an appropriate transfer mechanism and safeguards are in place as required by applicable UK data protection law.

6. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy, taking account of applicable legal, accounting, tax and dispute-resolution requirements:

  • Order and Accounting Records: Retained for the period required by applicable tax and accounting law.
  • Customer Service Correspondence: Retained for as long as reasonably necessary to handle enquiries, returns, disputes and after-sales matters, subject to applicable legal requirements.
  • Technical and Analytics Data: Retained in accordance with the relevant system settings, cookie choices and the retention periods described in our Cookie Policy.

When personal data is no longer required and no legal obligation requires its retention, we will securely delete it or take appropriate steps to anonymise it.

7. Your Data Protection Rights

Under UK data protection law, you have the following rights (subject to applicable legal conditions and exemptions):

  1. Right of Access: Request confirmation of whether we process your personal data and obtain a copy of that data.
  2. Right to Rectification: Request correction of inaccurate or incomplete personal data.
  3. Right to Erasure: Request deletion of your personal data where there is no valid legal reason for us to continue retaining it.
  4. Right to Restrict Processing: Request that we suspend processing of your personal data in certain circumstances.
  5. Right to Data Portability: Request the transfer of certain personal data to you or another controller in a structured, commonly used, machine-readable format.
  6. Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
  7. Right to Withdraw Consent: Withdraw your consent at any time where processing relies on consent (without affecting the lawfulness of processing prior to withdrawal).

To exercise your data protection rights, please contact us at support@73dartmouthrd.com or write to 73 Dartmouth Rd, London SE23 3HT, United Kingdom. We will respond without undue delay and normally within one calendar month. Where the law permits an extension, for example because a request is complex or we receive multiple requests, we will notify you within the applicable initial period and explain the reason for the extension.

8. Complaints & Contacting the UK Regulator (ICO)

If you have any questions or concerns about how we handle your personal data, please contact us first at support@73dartmouthrd.com so we can address your concern promptly. You also have the right to lodge a complaint with the UK supervisory authority for data protection:

  • Supervisory Authority: Information Commissioner’s Office (ICO)
  • Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom
  • Telephone Helpline: 0303 123 1113
  • Website: https://ico.org.uk